There's a new trend in the event planning arena. You might have noticed that more and more event marketers are doing whatever they can to make their trade shows environmentally friendly or "green" if you will.
new study, “The Green Event Imperative” by the Event Marketing Institute, outlines best practices for marketers to make their shows more environmentally friendly and shows that green event marketing is here to stay.
new study, “The Green Event Imperative” by the Event Marketing Institute, outlines best practices for marketers to make their shows more environmentally friendly and shows that green event marketing is here to stay.
The study finds that investment in green event marketing could double over the next 18 months. The study also found that companies claiming to be active in green initiatives have a significant gap between their participation and their level of commitment.
The push to be 'green' has of course spilled over into every aspect of the event, from the event invitations to the event transportation.