You've probably noticed that there's a lot of event marketing taking place on social media sites. Given the recent surge in popularity of websites like Myspace, Facebook and Twitter, the question of whether or not you should try to market events this way is kind of a no-brainer.
I found a helpful article on the clickz.com website about how to use social media for event marketing purposes:
Events, conferences, and trade shows are an established means to help employees learn from area experts, build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, escalating travel costs, and reduced headcount, businesses are cutting back on conference attendance. Event marketers are having a tough time maintaining attendance levels and augmenting revenues. One way they can overcome these challenges is by adding social media to their marketing mix.
Social media is a natural for achieving event marketers' major objectives. It can:
- Build your house file by attracting new prospects, generating leads for later business development, and reactivating former customers.
- Drive revenues by converting prospects to paying customers, bringing in exhibitors, attracting sponsorships, and creating or cross-selling related products.
When using social media to achieve these goals, consider event marketing's three phases. Here are some recommendations for each aspect of your event:
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