SecondLife and Social Games for Marketing?

Online gaming is HUGE - really huge, and social games are for anyone - not just geeks and teens. SecondLife has MILLIONS of users and is ideally suited for marketing products and services, but there are lots of other opportunities for event marketing with online gaming in particular because demographic information is available as well as communities centered around certain interests.

A podcast with internet gaming expert Roman Nouzareth is available for listening on line - read the full article and listen to the audio podcast to get the full story...

clipped from buzzmarketingfortech.blogspot.com Social Games: Useful for B2B Marketers? It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online population -- almost 217 million people! Opportunities for product placement as well as experiential branded games are close at hand for us as marketers. Now that games are becoming so prevalent, we’re beginning to see specialized ad networks focused on in-game advertising as an untapped channel. Microsoft and Google have already made acquisitions in the space and start-ups are chomping at the bit.